Summit Lists · Audience build

Prepared properly, or not sent at all.

Every file begins as a brief, not as a search. The build is repeatable, because the rules are written rather than remembered. What cannot be evidenced is left out and listed.

Residual questions

The parts of a brief the data cannot answer, returned as questions rather than guesses.

Suppression

Exclusion lists applied properly, so a record you asked to withhold stays withheld.

Sample inspection

Reading a handful of records as a person would, not as a script would.

We are happy to say a job is not worth doing, and we do say so.